Pre-Paid Legal Leads - Three Ways To Go, What Is Most Productive?
Prepaid Legal leads can make the distinction between getting good results and disaster in your business. But, not all leads are born equal.
Whether you choose to buy leads or generate your own, there are three main "archetypes" or categories that you'll find effective in growing your Prepaid Legal business:
1. Likely customers. These individuals are interested in one of your products or services. If satisfied, they may be delicately introduced to your program with consistent success. But, they didn't start with an interest in making money, and they're going to need a lot of training.
2. Opportunity seekers. These individuals are looking for a way to make money. They may or may not be sincere, that's for you to figure out. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the serious ones, overcome their objections and guide them into your business.
3. Active network marketers. These individuals are already in an business, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their credit card by joining a program.
The most qualified prepaid legal leads are those in the last group: current network marketers.
Why?
Well, as mentioned above, you are certain they have an interest in making cash with network marketing. You will never hear them ask, "Is this one of those ponzi schemes?" and other such foolish questions. They're through that; they know better.
They also understand the business better than someone who's never been in network marketing. So, once they become a member of your group and get up to speed, they'll produce results much faster (and with less preparation) than a normal person.
Lastly, they possibly know other active networkers: their upline, front line, and even cross-line reps they met at their company event. These are the kind of people you want as a Prepaid Legal Associate in your team.
They're in a program, though, and not likely looking to begin something new. It's your job to gently, and with great care, pique their interest without setting off any alarms.
The best way to do this is to lead with an offer that assists them in their existing organization... something unrelated to your opportunity. Something generic, like marketing tools or education.
Obtain their trust, and demonstrate your value to them by helping them move forward with their existing program. Show them that, unlike their existing advisor, you are training them things that work. But make it clear that the only people who get your real focus are the people contributing to your personal success.
At that point, joining your team will be the next rational move.
In conclusion, you can go after potential customers, you can go after opportunity seekers, or you can target active MLMers. Of the three, active network marketers have the most potential to explode your downline with the least effort. Focus your effort there, and your paycheck will never be the same.
Pre-Paid Legal Leads - Three Ways To Go, What Is Most Productive?
Prepaid Legal leads can make the difference between success and failure in your business. But, not all leads are created equally. Read this article you'll discover the three main "archetypes" of prepaid legal leads, as well as which are the most efficient in growing your downline!
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